Yuchai Engine Entering The Market of Trucks And Buses

On October 30, the First “I Am the Opinion Leader” Award Ceremony of China Truck Industry was held in Beijing, a number of awards including “Special Recommendation Award”, “Recommended Vehicle Model” and “Recommended Brand” of China Truck Industry Opinion Leader being unveiled. “Yuchai Machinery” brand and Chenglong H7 Heavy-duty Truck of Dongfeng Liuzhou Motor Co., Ltd. equipped with Yuchai engine received the awards.

Dai Dingyi, Director of Committee of Experts of China Federation of Logistics & Purchasing indicated in the speech that Opinion Leader represents and guides the development trend of China truck industry. Started by evc360, “Operation Research on Opinion Leader of China Truck” has conducted a plenty of field visits to demonstrate the real cause for outstanding products to win the market, and explore the excellent genes of brand based on the user demand from the fair, equal and open third party perspective, promoting the sound development of China truck industry.

As the enterprise for manufacturing components, Yuchai Group has gained wide recognition of Opinion Leader of China Truck depending on its products of high technical content and reliability, being granted the honor of “Recommended Brand of Opinion Leader of China Truck”. In addition, based on the inherent gene of “Safe, Reliable, Fuel Saving, Efficient”, Chenglong H7 Heavy-duty Truck of Dongfeng Liuzhou Motor Co., Ltd. equipped with Yuchai engine has made leading innovation in lightweight and intellectualization, being granted the honor of “Recommended Vehicle Model of Opinion Leader of China Truck”.

No. 1 Engine of Matching Ratio with School Buses in China! Safeguard Students with its “Authentic Core”

Safety of school buses has always been a focal concern of the public since the introduction of school buses in the market. In developed western countries like the United States and Canada, the school buses are required to be designed and manufactured according to the safety and technology standards and requirements which are stricter than normal buses.

Among these strict safety requirements, the safety of the engine as the core component of school buses enjoys the highest priority. As the first engine manufacturer to provide special power system for school buses in the industry, Yuchai is providing the most popular school bus power system in the market. The data indicate that sales volume of Yuchai school bus engine accounted for 46% of the domestic market share in 2016, which ranked the top in the industry.

The “Most Eye-catching” Market Data

Such a high market share is a sufficient proof to prove the market recognition of Yuchai school bus power systems. For its detailed performance in the regional markets, the data is more “eye-catching”.

Let’s take Shandong, which is a large province with a lot of students, as an example. Influenced by education industry in the province, since the initial development in 2010, the school bus in Shandong Province is experiencing a stable quantity increase. According to the statistical data, now Yuchai engine has obtained 60% of the market share of school bus market in Shandong. In the market of 6-10m buses, Yuchai’s advantage is more conspicuous.

Till now, there are over 1000 school buses in Jining, around 700 school buses in Jinan and around 400 school buses in Heze…. Heze Public Transportation School Bus Company has over 300 school buses for over 30,000 local students. Among these school buses, around 70% are equipped with Yuchai engines.

Guangdong Province is the largest school bus market in China. The matching ratio of Yuchai engine in Guangdong market is even better. The data indicate that altogether 3284 school buses were sold out in Guangdong in 2016 - the sales volume ranked the top in China. Among these school buses, nearly 70% are equipped with Yuchai engines, which also ranked the top in the industry.

It is reported that since 2013, Guangdong has been developed into the largest school bus market in China. In 2014, the sales volume of Yuchai school bus engine reached 1052; the value in 2015 was 1257, and was further increased to 2247 in 2016. The sales volume of Yuchai school bus engine is being increased stably and its market advantage is being solidified continuously. In many school bus companies, the matching ratio of Yuchai engine could even reach 100%. In Foshan Qihongrui and Zhuhai Shunzhilv, which are the largest 2 school bus companies in Guangdong province, all school buses are equipped with Yuchai engines.

In addition, Yuchai school bus engine is also enjoying a very high market share in Hubei and Anhui, and has covered many counties and towns of these 2 provinces. For example, Hubei Huangmei County Mingzhu School Bus Service Co., Ltd. is undertaking the pick-up service of 18000 students of nearly 200 nine-year compulsory education schools and kindergartens. The company has over 290 large and medium-sized school buses, more than 50% of these buses are equipped with Yuchai engines. Over 70% newly-purchased school buses are equipped with Yuchai engines.

Safeguard with the Safest Engine

The extraordinary regional market performance made Yuchai No. 1 manufacturer in the domestic market. Why Yuchai is so popular in the school bus market? According to the customer feedback of many regional markets, Yuchai assures its customers and the students with its powerful strength in product and service.

It is reported that Yuchai has 8 special power systems for school buses, including YC4FQ, YC4FA, YC4S, YC4D, YC4EG, YC4G, YC6J and YC6JA, which could precisely satisfy the power requirements of the 5-10m school buses of different model. Through professional development and recalibration of electronic control system for the serviceability, all products are developed according to the special requirements of speed limit and weight based on Yuchai’s professional research upon the school bus market.

Among these products, the Euro V YC4FA engine is quite popular among the customers because of its distinctive characteristics like high temperature isolation, isolation of electric and oil system and high efficiency braking system. It is reported that among around 100 school buses of Hubei Yingshan County Lianyu School Bus Service Co., Ltd., most vehicles are equipped with this engine. Among 79 school buses of Hefei Feixi School Bus Company, over 30% vehicles are equipped with this engine.

As for the service, Yuchai is renowned for its considerate, fast and honest after service, and also provide a quality service pack according to the unique characteristics of school buses, including extending the warranty period of school bus engine to 3 years (unlimited mileage), providing the customers with 3 engine maintenances in favorable price and providing 3 times of safety inspection at term beginning within the warranty period. All these measures have strengthened the usage guarantee of the vehicles and lowered the maintenance cost of the customers.

The Most Anticipated Market Increase

The safe and durable products and assured after service have made Yuchai school bus power system the optimal selection. Therefore, many users in Hubei, Shandong and Guangzhou expressed their explicit willingness to give priorities to Yuchai engines in the future school bus purchase.

In fact, the school bus industry in China is still in its start-up period. At present, the demand of school buses in domestic market is tremendous. According to the rough estimation, the demand quantity just for Heze is at least 2000 school buses; while the whole Shandong Province will need over 20,000 school buses. In recent years, during the school bus standardization process of Guangdong Province, the sales volume of school buses in Guangdong keeps increasing. According to the estimation of Luo Yongchang who is the founder of “Deqing Mode” and expert of school bus industry, in future, China’s market demand of school buses will be 1 million to 1.3 million. The yearly growth rate will be 80,000 - 100,000 school buses.

The tremendous market demand stands for the substantial development potential in the school bus market. With its excellent product quality and reputation in the market, Yuchai’s future market increase in the school bus market is worth anticipating.